With an average open rate as high as 32.55% across industries, email marketing is a very effective strategy to connect with customers and drive sales.
However, with an immense rise in global competition, it is getting harder day by day to develop unique marketing strategies and tailored email content for potential customers.
That is exactly where artificial intelligence (AI) comes in to help. It helps marketers to create more personalized email campaigns with less effort and time.
However, knowing all the features is the only key to reaping maximum benefits out of it.
This is why we have formed this guide, which will not only shed light upon what email marketing is but also discuss its key benefits and how it is transforming strategies today. Let’s begin.
AI email marketing is supported by artificial intelligence that leads to an improvement in how marketers plan, create, and measure email campaigns.
It is all about machine learning, predictive analytics, and natural language processing.
AI tools provide assistance to brands by handling their task and helping them connect to their target audience.
Hence, allowing for a better targeting and identification of suitable market segments within the minimum possible time frame.
Here are some of the major highlights of AI marketing
AI transforms email marketing from a generic blast to a very highly targeted, automated messaging.
Some of the major key benefits of using AI in email marketing includes:
Manual email marketing is quite a hassle. It is very time-consuming and often causes mental pressure. That's when AI comes to the rescue. Not only does it save you a heavy amount, but it also improves the performance.
Here is what AI is capable to handling
McKinsey once said that AI is capable of performing about 45% of work.
This facilitates the activities and helps companies save a good amount. This allows the team to focus on other important tasks, doing more in less time.
AI handles large-scale customer data effortlessly within seconds. Here is what it includes.
Analyses clock through rates.
AI helps to determine how much time is spent reading emails.
With all the information gathered, it understands the pattern and becomes conscious of user habits. This becomes beneficial in:
AI becomes familiar with the optimal time to send emails, as it is likely to receive a response.
AI simply makes personalized automation with an ease that leads to a reduced burden on the team and helps to scale.
There is no need to take the pressure of managing a huge team for smarter email.
It goes through the performance of each user. Look after his or her habit, including what he is likely to do at what time, his behavior and routine, and take the best tailored actions accordingly.
As long as you have AI’s help, you don't need an enormous team to develop and run big campaigns. Instead,
AI tools like Snov.io help your email marketing to scale better while staying clear, niche-specific, and personal.
AI (Artificial Intelligence) is today reshaping connections between brands and audiences.
From smarter targeting to time optimization, AI helps to take email marketing to the next level in the following ways:
AI-driven emails help to create enhanced impact and aid better targeting. For instance, one can send welcome emails via AI to trigger customers to make purchases just after signing up through the discount code strategy.
In addition, the Cart Abandonment messages can be sent at the right moment to improve recovery rates.
Overall, these automated workflows not only save time but also improve engagement and conversion by delivering the right message at the right time.
Generative AI refers to a specific set of tools that help marketers to create effective email content within a few minutes. It helps by:
Overall, AI features not only save time on writing but also help overcome creative blocks and aid in better targeting. Thus, leading to better engagement and higher chances of campaign success.
With the help of automation tools, marketers can segment their email list in a better way. AI can divide the contacts on the basis of:
This detailed segmentation helps to send personalized content that best matches the audience's interests.
For instance, if you are a clothing brand offering clothing for kids, women, and men, targeting all with the same email content can be a daunting task.
However, with the usage of AI-driven tools, you can track the interests of all the communities, gain insights about their interest, and then send marketing emails accordingly. Furthermore, AI continuously updates segments as new data comes in to keep emails relevant over time.
Although AI can handle tasks, it can not think like humans. The same is why, market still are contributors in guiding AI through the following ways:
In a nutshell, AI email marketing is today shaping the commercial landscape like never before.
It is an effective marketing strategy that not only helps craft engaging email bodies but also helps to better target customers and develop personalized campaigns.
However, it is essential to know all the essential information.
By combining AI tools with human insights, you can build stronger relationships with customers and achieve better results. Platforms like Snov.io further simplify the task for you. It automates the workflows and helps in the personalization of email campaigns to achieve better results.
