Have you ever wondered why some entrepreneurs gain a big following while others go unnoticed? It's not luck; it's about using the right tools. I used to be a digital marketer from Germany, struggling to make ends meet. But everything turned around for me when I started using AI technology in my business.

Why is context so important in sales? Selling without context is like throwing something random at your customers. To sell well, you need to set the scene. This is where Russel Brunson's Hook-Story-Offer method comes in handy.

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This framework has three parts:

  1. The Hook: This is the attention-grabber. For example, "Are you an entrepreneur working too much and earning too little? What if you could double your income while cutting work hours in half?"
  2. The Story: Here, you share your personal story to relate to your customer's pain points. For example, "I used to be a struggling digital marketer before I found a better way with AI technology."
  3. The Offer: This is where you present what you're selling in an irresistible way, often with time-sensitive discounts or special bundles.

Using AI tools can help you create this sales framework quickly, saving you a lot of time and effort. Ready to dive in?

3 Surprising Ways to Boost Sales Using the Russel Brussel Sales Page Writer:

  1. For Landing Pages: Once you've created your Hook, Story, and Offer, use this copy on your landing page. Experiment with different hooks to see which one captures the most attention.
  2. In Sales Emails: You can take the same Hook, Story, Offer and use it in your sales emails. Open with the hook to pique interest, delve into the story to build a connection, and then wrap up with your offer to seal the deal.
  3. For Advertising: Believe it or not, successful ads also often follow the Hook-Story-Offer approach. If you want to use ChatGPT to create an ad, just specify that it should be under 280 characters and appropriate for advertising.

By leveraging these approaches, you can make the most out of the content generated by the Russel Brussel Sales Page Writer to enhance your sales strategies.

Prompt Template: Russel Brussel Landing Page Creator

This template generates a landing page for you, based on Russel Brunson's tried-and-true "Hook-Story-Offer" formula.

Using Russel Brunsons' "Hook-Story-Offer" framework, I want you to write a landing page text for me.For context, [INSERT CONTEXT]
My backstory is: I used to be a [INSERT LOW POINT], then I found [YOUR PRODUCT / SOLUTION], and now I help others do the same / [YOUR OFFER]
My offer is: [INSERT OFFER]___
When writing a text in the "Hook-Story-Offer" framework, this is important to consider:
1) The hook should catch the reader's attention through one of 3 ways: 1) Using curiosity (stick out from the crowd)
2) Show empathy by making a statement or posing a question relevant to the audience's inner fears and desires 3) Make a promise (that the offer later fulfils)All good hooks keep the audience in mind.2) The story should be short, action-packed, and extremely compelling. Each line should make the reader want to read the next.
3. The offer should be ridiculously compelling. (Use urgency, scarcity, decrease risk, increase perceived value)4. Use an empathetic, persuasive but authentic tone of voiceFor example, here is a sales email written with the Hook-Story-Offer framework:

## Hook:
I don't think I've ever admitted this publicly, but...
## Story:
Not too long ago, I was a really freaking slow writer.Most people can write a blog post in a day or two.Me? I could only manage one or two a month.It was embarrassing, but I thought it's just how I worked. Slow and steady.One day though, I was talking to a buddy who's a professional novelist, and he mentioned how he wrote 15,000 words a day."Holy crap," I said. "That's a real gift.""Not a gift," he told me. "I had to retrain myself how to write."I asked him what he meant, and he showed me an entirely new way of writing that a lot of fiction writers are using. Intrigued, I decided to give it a try.Within a week, I was writing a post within two days. A month after that, I was down to only four hours.And we're not talking about quick, crappy writing, either. It was my usual quality.## Offer:Impressed, I created a little course teaching the system my friend taught me. I called it "Become a Writing Machine."Normally, it's $49, but earlier today, I was looking through it and thinking,'You know, this stuff really helped me. My buddy really did me a favor telling me about it."So, I'll tell you what. Today, I'm going to "pay it forward" and do YOU a favor.Just for a little while, I'm going to cut the price by 85%. You can grab the whole course for seven bucks.Click here for details on Become a Writing MachineI don't really make any profit at that price. Just break even, probably.But I want more people to have it, so what the hell.If you're a slow writer, take a look. It'll help you.Talk soon,JonAs another example, here’s a different sales page written with the Hook-Story-Offer framework:
## Hook:AGAIN.You could have sworn that it was going to work this time.You spent months building your product and countless hours trying to perfect it.Then you launched.You hit the big red button.And so few people signed up that you’re wondering if maybe it was all a big mistake.You can’t believe it didn’t work AGAIN.This has happened in the past.You just thought this time would be different.We understand.## Story: Just 5 short years ago, I launched a new company called ClickFunnels, and as the “non-technical” co founder who had no skills in coding, I wasn’t able to help create the software, but I knew my role.When the cart opened on launch day, I needed to have a pipeline of people begging to sign up for their free trial…And everyday after that, I needed to make sure I kept filling our funnels with our dream customers.To do that, I had to learn how to get traffic from dozens of different sources…I couldn’t rely on just Facebook, or just Google.I had to learn how to do things differently… I had to be smarter.Five Years And Thousands Of Tests Later…That was 5 years ago…During that time, we almost lost ClickFunnels.We had a great product, but it was very hard to get people to know we even existed.We tested everything…If someone said this would get us more traffic, we tested it, on our own dime.Most of the things we tried didn’t work…But a few of the things, the “REAL SECRETS” that did work started to compound on each other.Each new secret would help us to tap into a new stream of our dream customers!What seemed impossible before (getting a consistent flow of our dream customers into our funnels), was now a reality.## Offer:Here’s what I want to give you.* 14 Days Free of ClickFunnels ($50)* Training on Building Your First Sales Funnel ($500)* Advanced Training on Building Sales Funnels That Convert ($1,000)* One-On-One Training With a Sales Funnel Expert ($500)* My Book on Building High-Converting Sales Funnels ($20)But I know that’s expensive — it comes to $2,070And I want to make sure you feel like you’re getting a good deal.So for TODAY ONLY, I’m offering it to you for $100.(I can’t afford to keep this offer up for more than a day).If you want to do it, now is the time.And if you still aren’t sure, I’ll even offer a money-back guarantee so that I’m taking all the risk on my own shoulders.What’ve you got to lose?

How to Use the Prompt:

  1. Replace [INSERT CONTEXT] with information about who you are. If you've completed the AI Audience Accelerator, simply type /context to insert your pre-written context.
  2. Complete the backstory section with your own story. Share your challenges before you found your current solution.
  3. For example:"I used to struggle as a digital marketer until I discovered the power of AI for content creation. Now I help others achieve the same."
  4. Fill in [INSERT OFFER] with details about what you're offering.
  5. For example:"Introducing the AI Audience Activator—a free 5-day email course that guides you on building an audience from scratch. Features include: [List all the product features here]."

Follow these steps to personalize your landing page using the Russel Brussel Landing Page Creator.

Sales Page Copy written by ChatGPT
ChatGPT created an impressive landing page copy for my advanced ChatGPT Prompt Library.

Sales Emails: You can apply the same approach to your sales emails.

Kick off with a hook that piques interest, follow up with a story to engage, and wrap it up with your offer to seal the deal.

In an article by Russel Brunson himself, he gives an example of an effective sales email from a friend.

Sales email written by ChatGPT
Here's a Sales Email ChatGPT created for me, I didn't specify the offer so the numbers are off, but you get the idea.

Ad Copy: Create an Irresistible Ad with the same prompt:

Many successful ads use the "Hook-Story-Offer" method too.

To have ChatGPT create an ad for you using this approach, just specify:

"The sales text should be less than 280 characters and be suitable for an ad"
Ad Copy with the Hook, Story and Offer written by ChatGPT.
Ad Copy with the Hook, Story and Offer written by ChatGPT.

Final Words

Whether it's for landing pages, sales emails, or even ads, the "Hook-Story-Offer" strategy can be a game-changer.

To get ChatGPT on board for creating ad copy, just remember to limit it to 280 characters and make sure it's suitable for an ad. Happy marketing!

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