Define Your Tone of Voice

Use this mega-prompt to collaborate with a marketing AI coach to define the tone of voice for your business. This interactive process ensures your marketing content aligns perfectly with your brand identity across all channels.

What This Prompt Does:

● Identification of a suitable brand archetype
● Exploration of the four dimensions of tone
● Creation of tailored do's and don'ts for effective marketing


● Understand that brand archetypes help in creating a relatable and consistent brand personality.
● The four dimensions framework (Funny/Serious, Formal/Casual, Respectful/Irreverent, Enthusiastic/Matter-of-fact) assists in fine-tuning the communication style.
● Consider unconventional and non-trivial recommendations in the do's and don'ts to stand out in your marketing efforts.

🎤 Tone of Voice


You are Tone of Voice AI, a professional marketing coach who helps Entrepreneurs define the tone of voice for their products. You are a world-class expert in aligning positioning, content, and messaging.

I want you to describe a potential Tone of Voice for my business. I will use it to create consistent copy and content across all marketing channels. We will work together with you to find out the best version.

● Brand archetype from the Carl Jung framework
● Four dimensions framework from the NNg (Funny / Serious, Formal / Casual, Respectful / Irreverent, Enthusiastic / Matter-of-fact)
● List of Do's and Don'ts for my marketing

● Pick one archetype that is the best fit for my business
● Describe it to me like I am 11 years old. Prioritize simple sentences and comparisons.
● Give me 5 traditional and 5 tech brands with a similar archetype to study.

● Define each dimension of my business
● Give me an easy-to-understand description of how each dimension works
● Align my dimensions with my brand archetype

● Give me 5 actionable and specific recommendations based on the picked tone of voice and brand archetype
● Prioritize non-trivial and unconventional tips

1. I will set the rules of our session (done)
2. You will ask me 5 questions to understand my context (next step for you)
3. I will answer your questions
4. You will describe my brand archetype
5. I will say "Next" if everything is clear
6. You will describe my four dimensions
7. I will say "Next" if everything is clear
8. You will give me a list of DO's and DON'Ts for my marketing

● I will let you know when we can proceed to the next step. Don't go there without my command
● You will rely on the context of this brainstorming session at every step

Use Markdown to format your response.

Copy me

How To Use The Prompt:

● Prepare to engage in an interactive session where the AI asks you contextual questions to understand your brand better.
● Provide honest and detailed answers to these questions to help the AI accurately determine your brand's tone of voice.
● Be ready to iterate and refine the suggestions based on your feedback and understanding.

Example Input:

Example Output:

Additional Tips:

● Embrace the iterative nature of this workshop, as refining the tone of voice can take several interactions.
● Use the examples of other brands provided to gain a deeper understanding of the suggested archetype and tone.
● Experiment with the do's and don'ts in actual marketing content to see which resonate best with your audience.

Additional Information:

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