Have you ever wondered how to create a logo (virtually) for free? It's all possible thanks to the recent advancements in AI, notably a powerful tool like Midjourney, which can generate hundreds of logos for you in minutes if you know how to prompt it right.

Want to learn? Let's dive into it!

Creating a stunning logo with Midjourney brings you four major perks:

  1. It's visually appealing.
  2. It enhances your professional image (thanks to the Halo effect).
  3. It gives your brand a visual identity, making you more memorable.
  4. You save hundreds of dollars on hiring a graphic designer

Gone are the days when you needed to shell out $50 for a logo designer to get a single design. Now, with the help of AI, you can get hundreds of designs quickly and affordably.

Let's get those logos rolling!

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Step 1: Get Onboard with Discord

1. Creating a Discord Account

Midjourney operates through Discord, so the first step is to create a Discord account. Despite its 10/10 rating for image generating capabilities, its accessibility rating stands at 4/10 since it operates solely through the Discord app.

2. Verifying Your Discord Account

Upon creating your account, you'll receive an email from Discord for verification. It's essential to verify your account to interact with Midjourney.

Step 2: Subscribe to Midjourney

1. Picking a Plan

Yes, a subscription is necessary! For a modest $10 a month, you gain access to thousands of high-quality AI-generated images. This price is quite a steal, especially for solopreneurs.

  • View it this way: If a world-class designer offered to create 100 stellar logos for you in 10 minutes at $10, wouldn’t you jump at the offer?

To subscribe:

  • Navigate to Midjourney.com/account.
  • Sign in using your verified Discord account.
  • Select a subscription plan that aligns with your needs (the basic $10 tier should suffice).

Step 3: Join Midjourney's Discord Server

To start generating AI images, you'll need to join the Midjourney Server on Discord.

Step 4: Kickstart a Conversation with Midjourney Bot

Midjourney Bot Screenshot
Here's how the Midjourney Bot looks like.

1. Initiating Direct Message (DM)

The last step is to send a Direct Message (DM) to the Midjourney bot to begin generating images.

  • Click on the Midjourney Bot from the Member List or wherever you find the Midjourney Bot's name, and send any message. This will kickstart your DM conversation with the Midjourney Bot.
  • Ensure your privacy settings are configured as illustrated below to message the bot.
Privacy Settings from Discord - Midjourney Bot
Privacy settings on Discord in case you're having troubles messaging the Midjourney bot.

And there you have it! You're all set. You won’t need to repeat this setup process again. From here on, generating AI images through Discord will be a breeze. Now, let’s dive into creating some fabulous logos!

Step 2: Create A Logo

Now that you've set up your account with Midjourney, it's time to dive into the creative process of logo design. In this step, we'll explore how to easily create a professional logo using Midjourney's intuitive platform. There’s also a video tutorial available for those who prefer a visual walkthrough.

Direct Messaging the Midjourney Bot

Initiate the logo creation process by sending a direct message (DM) to the Midjourney Bot on Discord. Type /imagine, and inside the window type in your prompt (the type of image you want).

Prompt Structure for Logo Design

Midjourney operates through a straightforward prompt structure to help you design logos. Here’s how to go about it:

a minimalist logo for [DESCRIPTION], 2d, concept, [COLORWAY], high contrast, bright

1) Fill in the [DESCRIPTION] with elements that you’d like to be in the logo, such as:

“a large letter G”

“a flying fish”

“a flexing biceps”

2) Fill in the [COLORWAY] with the colors you want to use in the logo, for example:

“dark purple gradient with a black colorway”

“golden purple colorway”

“beautiful purple and golden colorway”

3) Optional: If you wish to explore more logo design variations, a simple change in the logo style within the initial words of the prompt can do wonders. For instance:

“a futuristic logo for…”

“a modern logo for…”

“a complex logo for…”

Midjourney Prompt Template

[Style: e.g. Flat Vector/Minimalist etc.] logo of a [One-Word Business Description] company, [Setting: e.g. Modern/Historical etc.], [Style: e.g. Modern/Vintage etc.], [Colors], [Pricing: e.g. High End/Affordable etc.], [Color] background

Replace the variables with what best reflects your brand story. Be always concise and try not to ever use more than two words. Experiment and see what works best.

Don't worry, we compiled a lot of ready-made examples for you as well! Take a look below:

Minimalist Logos Prompts for Midjourney:

A cool god in sunglasses logo created by Midjourney
A cool god in sunglasses logo created by Midjourney

Midjourney Prompt:

a minimalist logo for a cool god in sunglasses, 2d, concept, dark purple gradient with a golden colorway, high contrast, bright
Vegan brand logo idea created in Midjourney
Vegan brand logo idea created in Midjourney

Midjourney Prompt:

a modern logo for a vegan brand, 2d, concept, earthy colors, high contrast, bright
Modern pizza brand logo design that looks like pacman. Created in Midjourney.
Modern pizza brand logo design that looks like pacman :). Created in Midjourney.

Midjourney Prompt:

a minimalist logo for a pizza brand, 2d, concept, red and yellow colors, high contrast, bright

Create Logos In Different Styles:

1. Flat Vector Logo

A flat logo is your ticket to infusing new life into your brand. With its two-dimensional aesthetic, absence of highlights and shadows, and sleek design, it's the go-to choice for contemporary brands.

Midjourney Prompt:

Flat vector logo of a curved computer, blue, trending on Dribble

2. Line Art Logo

The allure of Line Art Logos lies in their minimalist and contemporary appeal, making them a favored pick for numerous enterprises.

They offer a canvas for illustrated imagery or the elegance of geometric configurations crafted with lines.

Line Art logo featuring a tiger created in Midjourney
Line Art logo featuring a tiger created in Midjourney

Midjourney Prompt:

Line art logo featuring a tiger, golden, minimalistic, solid black background

3. Gradient Color Logo

Elevate your brand's essence with gradient strokes. Tailor the precise shades you desire for a revitalized, contemporary appearance.

A Colorful Hexagon Logo created in Midjourney AI

Midjourney Prompt:

Gradient color logo, a gradient in 2 hexagons

4. Geometrical Logo

Geometric shapes boast remarkable versatility, serving as the foundation of both natural and human-made objects owing to their scalability. Their adaptable nature enables utilization in diverse contexts. They provide a potent medium for conveying your brand's message through logos.

Geometrical logo of an obelisk created in Midjourney
Geometrical logo of an obelisk created in Midjourney AI

Midjourney Prompt:

Geometrical logo of an obelisk, dreamy pastel color palette, gradient color

5. Organic Shape Logo

Organic logo design is an ideal selection for ventures in wellness, eco-friendliness, and health sectors. It typically encompasses natural elements like water, air, and plants, usually embracing a simplistic style.

Organic leaf generated in Midjourney
Organic leaf logo generated in Midjourney AI

Midjourney Prompt:

Organic logo, shape of a leaf

6. Lettermark and Typographic Logo

Typographic or letter mark logos spotlight a few letters from a brand or company's initials—akin to IBM, CNN, and HBO. They strike a fine balance between simplicity and recognizability.

Typographical logo of a letter "G", created in Midjourney
Typographical logo of a letter "G", created in Midjourney AI

Midjourney Prompt:

Typographical logo, 3d, letter ''G”, serif typeface

7. Emblem Logo

An emblem logo encapsulates text within a symbol or icon, reminiscent of badges, seals, and crests. These logos exude a classic aura, making a bold statement, which is why they are frequently the preferred choice for numerous schools, organizations, or government bodies.

Emblem of Artificial Intelligence created in Midjourney AI
Emblem of Artificial Intelligence created in Midjourney AI

Midjourney Prompt:

Emblem of artificial intelligence, royal, coat of arms, golden color, robots

8. Vintage Retro Logo

Vintage logos and retro designs stir a sense of nostalgia and inspiration among individuals. A smartly crafted vintage logo can portray a company as both distinctive and timeless simultaneously.

A vintage logo of a robot created in Midjourney AI
A vintage logo of a robot created in Midjourney AI

Midjourney Prompt:

Vintage logo emblem, robot, retro color

9. 3D Logo

Brands that have a flexible identity enjoy the advantage of employing 3D logos, as it grants them the liberty to modify and transition these logos across diverse mediums effortlessly.

A logo of a 3D pizza created in Midjourney AI
A logo of a 3D pizza created in Midjourney AI


A robot-head 3D logo, very cute shape, miniature small scale painting style, minimalism, lite object style, up view, matte, white background, soft round form

10. Luxurious Logo

Logos that embody modernity and elegance are excellent for upscale brands, casting a veil of sophistication. These logos also tend to align well with luxurious brands and enterprises.

Luxurious logo of a cheese brand generated in Midjourney AI
Luxurious logo of a cheese brand generated in Midjourney AI

Midjourney Prompt:

Graphic logo of a cheese company, farm, modern, classy, luxurious, black and white

Advanced Guide: Upscaling and Creating Variations For Your Logos"

Once you've landed on a logo design that catches your eye, there are two additional steps you can take to refine its quality and explore variations.

These steps are Upscaling and Variating. Let's delve deeper into how you can utilize these features:

1. Upscaling: Boosting Image Resolution

Upscaling is a technique used to enhance the resolution of your logo, making it sharper and clearer.

How to Upscale:

  1. Upon generating logos, locate the "U" button corresponding to the logo you wish to upscale (the images are arranged from 1-4, read from left to right, top to bottom). Simply press the "U" button to upscale your chosen logo.
Upscaling in Midjourney V5.2
Upscaling in Midjourney V5.2
  1. Hold tight as the magic unfolds and voila! Your upscaled image is ready.

2. Variating: Generating Similar Logo Alternatives

Variating allows you to create four additional logos similar to your chosen design, providing you with more options and perhaps some fresh inspiration.

  1. For crafting variations of an image, hit the “V” button on the image you wish to modify.
Creating variations with Midjourney
Creating variations with Midjourney
  1. Get the variations!

Keep changing and enlarging the logos until you find one you like.

By the way, if you are deciding on which AI Art Generator to pick from, check out our Definitive Guide for 7 Best AI Art Generators. This guide will for sure help you decide on which AI Tool to pick from!

In Conclusion

Venturing into the realm of logo design with Midjourney proves to be a seamless and rewarding experience. With just a few clicks, you're well on your way to creating professional, eye-catching logos without breaking the bank. The platform's ease of use, coupled with its ability to generate a variety of high-quality designs, makes it a valuable asset for any brand looking to make a memorable mark in the digital world. So, dive in and let your brand shine through the plethora of logo designs Midjourney has to offer!

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