AI tools like ChatGPT can make writing easier, but how do you ensure the content feels personal and relatable? This guide explains how to create natural, human-like writing with ChatGPT while keeping your brand voice intact.
By following these strategies, you can use AI to craft content that feels human and connects with your audience.
For AI-generated content to truly resonate, it needs to feel like itās coming from a person, not a machine. Letās break down the elements that make writing feel natural and relatable.
Human-like writing follows certain recognizable patterns. Studies highlight that natural speech is characterized by shorter sentences, varied rhythms, and emotionally engaging language.
| Element | Human-Like Style | Why It Works |
|---|---|---|
| Sentence Length | A mix of short (5ā10 words) and medium (15ā20 words) | Keeps the flow dynamic and engaging |
| Word Choice | Everyday language, including contractions | Mimics casual conversation |
| Voice | Active and direct | Draws the reader in personally |
| Structure | Varied sentence patterns | Prevents monotony and keeps interest |
To put it simply, writing should sound like how people talk. For instance, instead of saying, āIt is essential to consider,ā you could say, āDonāt forget to think about.ā Itās more conversational and easier to digest.
AI-generated content often leans toward formal or overly polished language, which can feel robotic. As David Adamson, lead AI scientist at Turnitin, puts it:
"You'll have to take the output from any AI-powered feature from any company with a big grain of salt".
To make AI-written content feel more human:
For instance, Wordtuneās analysis (April 25, 2024) found that while ChatGPT often relied on elaborate metaphors, more relatable writing used analogies like āhaving an extra set of handsā. Itās these small shifts that make writing feel more approachable.
To connect with readers, you need to understand what theyāre looking for. ViBās Content Marketing Manager, Wisia Neo, emphasizes:
"The key is to clearly define the emotional state of your key personas at each stage of their customer journey, empathize with those feelings, and reflect it in your writing style and content".
Hereās how you can tailor your tone and style based on your audience:
| Audience Type | Writing Approach | Key Elements |
|---|---|---|
| Corporate Leaders | Professional and data-focused | Industry-specific terms, ROI insights |
| General Consumers | Casual and relatable | Everyday examples, simple language |
| Technical Experts | Detailed and precise | Specific terminology, in-depth detail |
As ContentWriters.com explains:
"Consistent use of style and tone helps a brand connect with its audience(s) by: Differentiating your brand from competitors, Building relationships and trust through the communication of shared values, Delivering relevant messages over time that reinforce consumer expectations and needs".
To create natural and engaging content with ChatGPT, it's important to provide clear instructions while ensuring the output feels authentic and relatable.
A consistent brand voice is essential, even when using AI-generated content. Start by examining your existing materials to pinpoint your unique style and tone.
| Voice Element | How to Define It | Example Implementation |
|---|---|---|
| Tone Setting | Gather 2ā3 content samples (200+ words) | Use blog posts, emails, or social media content |
| Style Analysis | Use AI to identify voice patterns | Develop detailed writer's guidelines |
| Consistency Check | Conduct regular content reviews | Compare against established brand standards |
Your content should always reflect your brand's personality. To make it feel even more genuine, include references to real-world scenarios.
Incorporating genuine examples and relatable touchpoints can make your content more engaging. For instance, Starbucks effectively adapted its menu for the Chinese market by introducing items like green tea lattes and red bean scones, while designing stores to foster social interactions.
Hereās how to integrate real-world references effectively:
Once you've established a consistent brand voice and added real-life context, adjust your writing style to cater to different audiences. For example, in March 2025, Matt Giaro fine-tuned his ChatGPT prompts to align with his unique writing approach.
| Audience Type | Style Adjustment | Content Focus |
|---|---|---|
| Technical Experts | Use precise, detailed language | Include industry-specific terminology |
| General Consumers | Keep it conversational and simple | Offer practical examples and solutions |
| Business Leaders | Adopt a professional, data-driven tone | Highlight ROI and strategic insights |
Adapting your style ensures your content resonates with diverse groups of readers.
Crafting well-thought-out prompts is essential to guide ChatGPT toward producing responses that feel natural and relevant. A clear and structured prompt not only provides direction but also enhances the quality of the output.
Effective prompts rely on clarity and precision. Here are the key elements that make up a strong prompt:
| Prompt Element | Purpose | Example |
|---|---|---|
| Context Setting | Establishes the background | Define the industry, audience, and purpose |
| Action Words | Provides clear instructions | Use terms like "create", "draft", "outline" |
| Format Guidelines | Specifies the desired structure | Indicate length, style, and tone |
| Constraints | Sets boundaries for the output | List topics or approaches to avoid |
"Prompt engineering selects words, phrases, and punctuation for optimal input; problem formulation defines the issue."
To take your prompts to the next level, consider weaving in storytelling elements to make them more engaging.
Incorporating storytelling into prompts can significantly enhance engagement and make the content more memorable. Stories activate multiple parts of the brain, ensuring the message sticks.
"AI doesn't come up with my stories for me - it helps me explore my own ideas more fully. I can rapidly test different approaches, voices, and scenarios in minutes rather than days. It's like having a tireless writing partner who helps me see my story from angles I might have missed."
Here are some storytelling elements to include in your prompts:
Once you've drafted a prompt, it's crucial to test and refine it. Research from Stanford's AI Tinkery highlights that prompts with detailed context and explicit requirements lead to more accurate and relevant outputs.
Steps to refine your prompts:
"Give feedback ā tell it which parts of the output were useful and which parts could be improved. If you notice it got something wrong, tell it so it can correct its mistake."
When evaluating prompts, focus on measurable outcomes like these:
| Metric | What to Measure | Success Indicator |
|---|---|---|
| Relevance | How well the response matches the topic | High proportion of on-topic content |
| Flow | Readability and coherence | Consistent tone throughout |
| Engagement | User interaction metrics | Increased engagement or click-through rates |
| Accuracy | Factual correctness | Minimal need for corrections |
Fine-tuned prompts enable ChatGPT to generate content that aligns with your goals and resonates with your audience.
ChatGPT brings a natural, conversational touch to business writing, making it easier to engage your audience effectively.
Creating marketing copy is all about striking the right balance between persuasion and sincerity. ChatGPT can complement your creative process, offering ideas and structure while leaving room for human creativity.
| Writing Stage | ChatGPT's Role | Human Input Needed |
|---|---|---|
| Research | Analyze audience preferences | Validate market insights |
| Ideation | Generate creative angles | Select and refine concepts |
| Structure | Apply proven copywriting formulas | Adapt to the brandās voice |
| Refinement | Suggest variations | Final editing and approval |
"ChatGPT is an excellent sounding board for marketers... I can input blog content into ChatGPT and it will generate five to 10 ideas for social media posts. These can be adapted to each network, too; LinkedIn being more B2B-focused than a channel like TikTok." - Ash Ahmad, Digital and Social Media Marketer
Frameworks like AIDA (Attention, Interest, Desire, Action) or PAS (Problem, Agitate, Solution) are great tools to guide your prompts, helping structure responses that resonate with your audience.
Next, weāll explore how to make customer communications more personal and impactful.
When it comes to customer communications, blending professionalism with a personal touch is key. ChatGPT can help you craft messages that feel authentic, provided you use clear and detailed prompts.
Key elements to include in your prompts:
"The key to getting great email drafts from ChatGPT is asking the right way. The more specific your prompt, the more tailored the response will be." - Annamaria Nagy, Brand Identity Coach and Copywriter, Paperbell
With precise prompts, ChatGPT can help you draft messages that are ready for final tweaks. But its usefulness doesnāt stop at direct communication - it also shines in blog content creation.
Blog writing involves multiple stages, and while ChatGPT can assist at each step, human oversight ensures quality and authenticity.
| Content Element | Best Practice | Success Metric |
|---|---|---|
| Brand Voice | Establish clear guidelines | Consistency across posts |
| Topic Research | Combine AI suggestions with expertise | Relevance to your audience |
| Content Structure | Use AI for initial outlines | Logical and engaging flow |
| SEO Integration | Place keywords naturally | Improved search visibility |
"We've had customers respond to the AI thinking they were speaking to a real person. That's how elevated the response was from AI." - Emily McEnany, Senior CX Manager at Dr. Bronner's
Interestingly, research shows that only 46.9% of audiences can identify AI-generated content, and 51% of marketers use AI to enhance their content strategies. This highlights how ChatGPT can amplify your efforts without replacing the human touch.
To create human-like AI writing, start by outlining your brand voice and content goals. Interestingly, research highlights that 71% of consumers have concerns about the legitimacy of AI-generated content.
| Implementation Phase | Key Actions | Expected Outcome |
|---|---|---|
| Foundation | Define brand voice and style guidelines | Consistent content identity |
| Development | Develop detailed prompt templates | Structured, reliable outputs |
| Optimization | Test and refine prompts | Better content quality |
| Integration | Implement feedback loops | Greater authenticity |
Once youāve laid out the framework, itās time to take action with this practical guide.
Start by narrowing your focus to specific writing tasks. Dr. Kasie Roberson from Purdue Business offers this advice:
"The more specific you are in the prompt, the more specific the response will be".
Hereās how to get started:
To make sure ChatGPT-generated content aligns with your brand's unique voice, start by defining your tone, style, and key traits. Decide if your tone leans more formal, casual, professional, or friendly, and pinpoint specific language or terms that connect with your audience.
When creating prompts for ChatGPT, be as clear as possible about these preferences. For instance, you might ask it to write in a conversational tone using industry-specific terms or to keep the language polished and professional. Take time to review the AI's responses regularly to ensure they stay consistent with your vision, and tweak the prompts if needed.
It also helps to examine your existing content for patterns in tone and style. These observations can guide you in fine-tuning future prompts. By consistently refining your inputs and reviewing outputs, you'll keep your content aligned with your brand's evolving identity.
To get ChatGPT to produce writing that feels natural and human-like, start by being clear and specific in your instructions. Instead of something vague like "Write an article", try something more detailed: "Write a friendly blog post with time management tips for entrepreneurs." This eliminates confusion and sets a clear direction.
Focus on a conversational tone by asking ChatGPT to write as though it's talking to a friend. For example, you might say, "Keep the tone casual and use short sentences to make the content easy to read and engaging."
Finally, incorporate personalization by requesting relatable examples or stories. A prompt like, "Include a real-life example of overcoming procrastination", can make the content feel more genuine and relatable for readers.
To make AI-generated content more engaging and relatable, weave in practical examples that tie directly to your audience's experiences. Think about using stories or case studies that showcase real challenges or achievements your readers can connect with. For instance, if you're writing marketing content, you could highlight how a small business used AI tools to streamline operations or enhance customer interactions.
It's also essential to include examples that reflect the cultural context of your audience. By referencing local traditions, values, or events, you can make your content feel more personal and relevant. For example, sharing how a neighborhood store adjusted its strategies to meet changing market demands can make your message hit closer to home. This method not only clarifies your points but also strengthens the bond with your readers.
