Search has changed a lot over the years. We started with traditional search engines where we typed a query and clicked through links. Now, AI tools can answer our questions almost instantly, without us needing to visit multiple websites.

As this shift continues, agencies need more than traditional ranking reports to prove value to clients. Tools like Wellows help them track how their clients appear inside AI platforms like ChatGPT and Google AI Overviews. Instead of focusing only on classic search rankings, Wellows shows where clients are being cited, where competitors are winning, and what actions can be taken to improve AI visibility.

It gives you the insights they need to track, analyze, and improve their AI visibility in this new AI-first world, making their digital presence more prepared for what comes next.

TLDR: Is Wellows Worth It?

⭐ Overall Rating: 4.8 / 5

Best For: Agencies, AI-focused brands, and startups serious about AI visibility

If your goal is to get cited inside AI-generated answers, not just rank on Google, Wellows is a specialized platform built for long-term AI discoverability and measurable citation growth.

Quick Verdict: 

✅ Comprehensive AI Citation Tracking: Monitors visibility across ChatGPT, Google AI Overviews, Gemini, Perplexity, and AI Mode

✅ Explicit & Implicit Opportunity Detection + Outreach: Identifies AI blind spots and helps convert uncredited mentions into citations

✅ Historical Tracking & Competitive Benchmarking: Compare visibility across time periods, topics, and competitors

✅ Agency-Ready Reporting & Integrations: Client-facing reports, team collaboration, Google Search Console, API access, and WordPress support

⚠️ AI-Focused & Slight Learning Curve: Built for AI visibility rather than traditional SEO, which may take time for beginners to adapt

What is Wellows?

Wellows is an AI-driven search visibility platform built for agencies and startups that want to track, analyze, and strengthen their presence across AI search engines and Large Language Models.

It acts like an autonomous marketing assistant, helping you understand how AI systems cite, interpret, and present them in AI-generated results.

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Key Features of Wellows

Below are the 8 features of Wellows designed to help agencies and startups monitor, optimize, and strengthen your brand’s AI visibility across platforms.

1. Overview: Your AI Visibility Command Center

When you open Wellows, the Overview dashboard immediately shows your Brand Visibility Score, giving you a snapshot of how often your clients or brand appears across major AI platforms.

Instead of guessing how visible you are, you can instantly see:

🔎 Visibility Breakdown

• Visibility breakdown by platform such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and Google AI Mode
• Visibility by user intent and topic
• Explicit mentions where AI directly names your agency or brand
• Implicit mentions where your content influences answers without attribution

This separation between explicit and implicit mentions is powerful. It shows where your agency is getting credit and where AI systems are using your content without mentioning you.

Instant Opportunity Identification

You also get instant opportunities:

• Explicit opportunities where competitors are cited instead of you
• Implicit opportunities with outreach options and verified contact details

📊 Competitive Insights & Benchmarking

The Overview section also provides competitive insights, allowing you to evaluate how your agency or brand performs against others in AI-driven search environments.

You can compare your agency with competitors by topic, clearly identifying:

• Areas where they have stronger coverage
• Areas where you have the opportunity to gain leadership

Key Competitive Metrics

Citation volume by competitor
Displays the total number of AI citations each competitor earns across a selected group of queries. This makes it easy to identify which are cited most often and where lower citation counts reveal untapped visibility potential.

Brand visibility across LLMs
Shows how your agency or brand performs across platforms such as ChatGPT, Google AI Overview, Gemini, Perplexity, and Google AI Mode, helping you understand which AI systems favor certain competitors.

Top cited queries
Highlights the specific questions generating your brand’s AI visibility. It clearly shows where your site is already being credited and where implicit, unclaimed mention opportunities still exist across AI platforms.

Together, these insights eliminate guesswork. You can quickly determine which competitors AI models trust more, which topics they control, and where focused improvements can strengthen your overall visibility.

👉 Unlock AI Visibility Insights Free for 7 Days
https://wellows.com/pricing/

2. Explicit Opportunities: Identify and Convert Missed AI Mentions into Publish-Ready Content

Explicit Opportunities highlight questions that AI platforms are already answering where your agency has the potential to be mentioned but currently is not.

Wellows identifies these missed chances and pinpoints topics where creating new content can increase your chances of appearing in LLM-generated responses.

📌 What Each Opportunity Includes

Each opportunity provides suggested title, topic search intent, estimated citation potential, and quick action options

This makes it simple to review the opportunity and click Create Content to generate a publish-ready article.

📤 Exporting for Detailed Review

By selecting Export CSV, you can download Title, intent, mention count, topics, and complete query list. 

This allows you to clearly outline what your content should address.

✍️ Creating Content with KIVA

When you click Create Content, KIVA opens within Wellows. You can choose:

• Quick Generate, which instantly produces a structured draft using related queries, intent, and topic data
• Build with Insights, which lets you refine the brief and develop the article step by step

You can edit, regenerate, and export the final article directly to WordPress.

This streamlined process helps convert missed AI citation opportunities into ready-to-publish content without unecessary guesswork

📈 Content Score Optimization

After generating the article, you can use the Content Score tool to assess readability, originality, and factual accuracy, ensuring your content meets quality standards before publishing.

3. Wellows Outreach: Transform Uncredited Mentions into Confirmed AI Citations

The Wellows Outreach feature helps SEO teams and agencies replace random, unstructured outreach with a focused, performance-driven system designed to increase AI citations and overall brand visibility.

Instead of measuring success by the number of emails sent or replies received, this feature prioritizes outreach opportunities based on estimated citation potential. This allows you to focus on high-impact mentions, assess their relevance, and convert missed references into confirmed AI citations.

Step 1: Navigate to Find Opportunities and Select Implicit

From the main dashboard, go to Find Opportunities and choose Implicit.

This section displays websites that influence AI-generated answers but do not currently credit your agency or brand. These are missed citation opportunities that you can reclaim.

Each listing provides: Domain name, Page URL, Related topics, and Estimated citation value

This information helps you quickly identify and prioritize the most valuable targets.

You can then click Connect for Mention to access verified publisher contact details, including available email addresses and ready-made outreach templates.

Step 2: Validate the Opportunity

Before initiating contact, select Validate to ensure your brand is contextually relevant to the page.

Wellows checks the page’s relevance and performance signals to make sure your outreach is directed toward pages that genuinely influence AI visibility.

Step 3: Reach Out Using Verified Contacts

After validation, click Connect for Mention to view verified publisher contact details along with a pre-written email template.

You can:

• Copy the message
• Export contact details as a CSV file
• Integrate it into your existing outreach workflow

This structured process helps transform uncredited mentions into proper AI citations efficiently and with clarity.

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4. Historical Overview: Track Citation Trends and Measure AI Visibility Progress Over Time

The Historical Overview feature in Wellows allows me to analyze past performance and understand how my Citation Score, explicit mentions, and implicit opportunities change over time.

Instead of looking at isolated data points, I can access performance insights across different reporting periods and evaluate how my agency or brand’s AI visibility is progressing.

Compare Performance Across Timeframes

By selecting a specific date range, you can compare citation scores, tracked queries, and mentions

This comparison clearly highlights improvements, declines, and noticeable shifts in visibility.

Detailed Query-Level Insights

After setting the timeframe, I can explore a comprehensive table of tracked queries that includes key performance metrics such as, query topic, search intent, mention type whether explicit or implicit, citation count, and citation score

This structured view provides a complete picture of how my agency performs across AI-driven queries and helps identify where adjustments are needed.

Using this historical data, I can analyze citation trends, detect areas where mentions declined, and take targeted action to strengthen AI visibility over time.

5. Monitor: Real-Time AI Visibility Tracking, Competitive Benchmarking, and Industry Movement Analysis

The Monitoring section provides a real-time overview of how your agency’s AI visibility evolves across platforms. It tracks ongoing performance trends and highlights significant changes so insights remain timely and actionable.

For agencies, this transforms reporting from reactive to proactive management. Instead of relying only on monthly summaries, teams can continuously monitor client visibility, detect sudden spikes or drops, and identify the reasons behind those changes. This makes it easier to respond quickly and demonstrate measurable impact across AI search environments.

You can also filter data by location and export reports when needed, making client and internal updates more efficient.

Visibility Score Comparison and Topic Performance

This view enables you to compare your visibility score against competitors and evaluate performance by topic

It clearly reveals whether your content strategy is generating results or if competitors are outperforming you in specific areas.

By reviewing this consistently, you can determine which topics are building authority and which require additional focus.

Industry Movement Analysis

This section delivers a concise summary of overall market dynamics, competitor behavior, and your agency’s momentum.

1. Your Brand Performance: Displays your brand’s progress over time, highlighting growth trends, market positioning, and the impact of recent content or visibility improvements.
2. Industry Trends: Reveals broader shifts in citation patterns and credibility signals across the industry, helping you understand how AI visibility standards are evolving.
3. Competitor Movements: Shows how competitors are adjusting their strategies, where they are gaining or losing visibility, and where opportunities exist for your brand or agency to move ahead.

6. Team Invites: Enable Structured Collaboration and Secure Multi-User Workspace Management

The Team Invites feature supports seamless collaboration within Wellows by allowing multiple users to access the same workspace.

For agencies managing multiple clients, this functionality of Wellows is particularly valuable. It enables coordinated teamwork between account managers, SEO specialists, and outreach professionals without mixing client data or affecting visibility controls.

Role-Based Access and Permissions: 

From the account or workspace settings, administrators can invite team members via email, assign specific roles, and control permission levels

This ensures that appropriate team members can access data, manage outreach, and generate reports while maintaining structure, security, and scalability.

Shared access improves coordination across AI visibility tracking, content creation, outreach campaigns, and performance evaluation. 

To configure team access, invitations can be managed directly from your Account Settings and then select Team within the Wellows platform.

7. API & Integrations: Connect External Data, Protect Consistency, and Enable Secure Access

The API & Integrations feature allows users to connect Wellows with key external platforms, ensuring that visibility tracking and reporting remain accurate and aligned with agency data.

• Third-Party Integrations: Wellows integrates with tools such as Google Search Console, enabling you to import verified search performance metrics directly into the platform.
• Brand Guidelines Management: You can define your brand’s identity, tone, and positioning within Wellows. This ensures that insights, analysis, and recommendations stay consistent with your strategy.
• API Key Management: Users can create and manage project-level API keys for secure data access. Each API key is linked to a specific project, includes usage tracking, and can be controlled for security and scalability purposes.

8. Quick Wins: Instant, Actionable AI Visibility Improvements

Quick Wins are actionable insight cards designed to highlight significant updates related to your AI visibility.

Instead of reviewing complex reports or analyzing detailed dashboards, you receive clear and focused recommendations that allow for immediate action.

What Each Quick Win Card Includes

Each card clearly outlines what has changed, why the change is important, and the recommended next step

This simplified structure helps you respond quickly without digging through extensive analytics.

Accessing Quick Wins

You can locate Quick Wins in the top-right corner of the Overview section.

They are categorized into three sections:

• New: Displays insights from the most recent crawl, helping you identify fresh opportunities immediately.

• History: Shows insights from previous crawls, allowing you to track changes over time. Historical data is available from the date you began using Wellows.

• Bookmarked: Enables you to save key insight cards for later review. You can bookmark or remove cards at any time.

How to Get Started with Wellows

Getting started with Wellows is simple and structured. You can begin tracking and improving your and your client’s AI visibility in just a few steps.

Follow this process:

1. Create Your Account

Visit the Wellows website and sign up using your email.

You can choose a plan based on your needs or start with the available trial to explore the platform before committing.

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2. Access Your Dashboard

After logging in, you will land on the main Overview dashboard.

Here, you can immediately see your Brand Visibility Score, citation data, tracked answer engines, and performance summaries across AI platforms like ChatGPT and others included in your plan.

This dashboard acts as your AI visibility command center.

3. Add Your Domain and Start Tracking

Enter your domain to begin tracking how your agency appears across AI search platforms.

Wellows will start analyzing:

• Explicit mentions where your agency is directly cited
  
• Implicit mentions where your content influences answers
  
• Citation trends and visibility score
  

This step activates your monitoring and opportunity tracking.

4. Explore Opportunities

Navigate to Find Opportunities to identify:

• Explicit opportunities where your agency is not being cited but should be
  
• Implicit opportunities where outreach can help reclaim mentions
  

You can review suggested topics, estimated citations, and content ideas directly from this section.

If needed, click Create Content to generate structured drafts inside the platform.

5. Monitor and Optimize

Use the Monitor and Historical Overview sections to track changes in visibility over time.

You can compare date ranges, analyze citation growth, and identify performance shifts across platforms and topics.

For outreach, use the built-in validation and contact tools to secure proper citations from relevant sources.

6. Refine and Scale

As your visibility grows, you can:

• Invite team members for collaboration
  
• Connect Google Search Console for data accuracy
  
• Use API integrations for advanced workflows
  
• Track daily changes with Quick Wins alerts
  

By following these steps, you can move from simply tracking AI visibility to actively improving and scaling it across major AI-driven search platforms.

Wellows Pricing Plans and Free Trial

Explore the pricing options available for Wellows and learn how you can start with a free trial to unlock full AI visibility insights before committing to a plan.

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Tips for Getting the Most Out of Wellows

Below are practical tips to help you maximize AI visibility insights, prioritize high-impact opportunities, and turn Wellows data into measurable growth.

1. Track the Right Queries

Focus on prompts that matter to your business. Add high-intent and brand-relevant queries so Wellows tracks visibility where it truly impacts growth.

2. Prioritize High-Impact Opportunities

Use estimated citation data to target opportunities with the highest potential. This ensures your content and outreach efforts deliver measurable AI visibility gains.

3. Use Explicit and Implicit Insights Together

Do not rely only on content creation. Combine explicit content gaps with implicit outreach opportunities to maximize citation growth.

4. Monitor Trends Regularly

Check the Monitor and Historical Overview sections weekly. Small shifts in citations or visibility scores can signal larger competitive changes.

5. Act on Quick Wins

Quick Wins highlight immediate actions. Reviewing them consistently helps you respond faster than competitors.

Pros and Cons of Wellows

Below are the key advantages and potential limitations to consider when evaluating Wellows for AI visibility tracking and optimization.

Comparison with Other AI Visibility and SEO Tools

Below is a comparison showing how Wellows compares with other AI visibility and SEO tools for agencies and brands in terms of features, insights, and overall value.

1. Unique Positioning

Unlike traditional SEO tools that focus on search rankings, Wellows specializes in AI citation tracking and LLM visibility. This makes it future-focused rather than search-engine-only.

2. Data-Driven Opportunity Mapping

Many SEO tools show keyword gaps. Wellows shows AI citation gaps, which directly influence mentions in AI-generated answers.

3. Competitive AI Insights

Compared to general analytics tools, Wellows highlights which competitors AI systems trust more and where they dominate by topic.

4. Outreach Integration

Instead of separate outreach platforms, Wellows integrates validation and contact discovery directly within AI opportunity tracking.

5. Pricing Perspective

While some SEO tools may be cheaper, Wellows provides specialized AI tracking across answer engines, which justifies its pricing for agencies prioritizing AI discoverability.

Conclusion: Is Wellows Worth It?

Wellows is a specialized platform built for agencies and brands that want to be cited and recommended by AI systems. 

It goes beyond traditional SEO by tracking how Large Language Models reference your brand, identifying missed citation opportunities, and providing structured workflows for content and outreach. 

For teams focused on AI visibility, it delivers measurable insights and clear action steps to strengthen discoverability.

Key Takeaway

1. Wellows helps agencies track and improve AI citations across platforms like ChatGPT and Google AI Overviews.
   
2. It identifies explicit and implicit opportunities to help increase visibility in AI-generated answers.
   
3. Built-in outreach and content tools streamline citation growth.
   
4. Competitive insights reveal which websites or brands AI systems trust most.
   
5. It is best suited for teams serious about long-term AI discoverability and authority.