OpenAI just added shopping to ChatGPT.
Now, when you search for products, ChatGPT can show you options, images, reviews, and direct links to buy — all in one place.
You can ask simple or specific questions, and it gives you quick, personalized results.
The update works in GPT-4o and is available to all users — Pro, Plus, Free, and even people not logged in.
In this post, you’ll see what the feature does, how to use it, and why it matters.
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This update lets you search for products using regular questions like:
“What are the best budget headphones under $50?”
ChatGPT replies with:
• A short list of product suggestions
• Images
• Reviews
• Links to buy from real websites
It’s built to feel like a personal shopping assistant.
You ask — it finds.
The shopping feature works in GPT-4o, the default model in ChatGPT.
You can use it if you’re:
• A Pro or Plus user
• A Free user
• Not even logged in
It’s available globally (except for a few countries with restrictions).
You’ll find it useful in categories like:
• Fashion
• Beauty
• Home goods
• Electronics
There’s also a new “trending searches” feature that suggests ideas as you type — just like Google.
You can even try it through WhatsApp by messaging ChatGPT directly.
Here’s what makes it different from Google:
• No ads
• No paid placements
• No affiliate links (yet)
ChatGPT pulls info from trusted sources using structured product data.
That includes:
• Prices
• Descriptions
• Reviews
Right now, OpenAI doesn’t earn money from your purchases.
Later, they may add affiliate links — but still no ads or priority rankings.
This update is part of OpenAI’s plan to compete with Google.
Google’s search has become cluttered with ads, especially for shopping.
ChatGPT aims to fix that by giving cleaner, more useful results without ad noise.
OpenAI also tested a shopping tool called Operator before.
That tool used agents to search the web, but it was slow.
The new ChatGPT shopping experience is faster and built into the main chat.
You can now use ChatGPT to:
• Search for products by asking natural questions
• Compare items without opening 10 tabs
• Get product info, reviews, and links in one place
It’s quicker than a search engine and easier to use.
If you’re already using ChatGPT, this is one more reason to use it daily.
OpenAI plans to connect the shopping tool with ChatGPT memory soon.
That means it could remember your preferences and give smarter suggestions over time.
This feature is coming to Pro and Plus users — but not in the EU, UK, Switzerland, Norway, Iceland, or Liechtenstein.
OpenAI may also explore affiliate partnerships in the future, but without selling ad space or rankings.
Expect more categories and features as the tool grows.
ChatGPT’s shopping update makes product search faster, easier, and cleaner.
You ask a question.
It gives you real options — with no ads, no noise, and no wasted time.
This is one of the first real steps toward replacing traditional search with AI — and it’s already live.
Try it.
Shop smarter.
